The Evolving Landscape of Entertainment: Trends Reshaping 2024
In an ever-changing world of entertainment, 2024 is set to witness a multitude of transformative trends that are reshaping how we consume media and engage with content. Let's explore the diverse trends steering this dynamic industry into new territories:
FAST TV
Free Ad-Supported Streaming TV (FAST) gains traction due to rising subscription costs in traditional streaming services. Platforms like Pluto TV, Tubi, and The Roku Channel offer free content supported by ads, attracting budget-conscious consumers. Advertisers also view this as a prime opportunity to reach cord-cutters and online audiences, leading to increased investment in ad placements within these free streaming services.
Solution
Cybersecurity
Data
As technology progresses, the threat of cyber attacks evolves in tandem. It's crucial for both businesses and individuals to prioritise cybersecurity measures such as safeguarding data and privacy. Anticipate heightened investments in cybersecurity research and development (R&D). Moreover, the emergence of AI-powered threats underscores the need for proactive defences.
The campaign included three media rounds and channels activated cross-channeled through digital ads on Facebook, Instagram, YouTube, Google, online astrology forums, fashion magazines, electronic billboards outside shopping malls, and in MRT stations in Bangkok.
In observance of World Wildlife Day, USAID and DNP launched the new “No Ivory No Tiger Amulets #ไม่พึ่งเขี้ยวงา” campaign. It is the second phase of the campaign targeting spiritual beliefs, which aims to reach and engage those who desire to buy and use ivory and tiger parts and products motivated by their perceived beliefs in the power of these products to bring good luck or prevent harm. This campaign strategy, based on testing among consumers of these products, is to question these beliefs, not directly state that these beliefs are wrong.
Creator Economy
Creators wield more power and influence, aided by platforms like YouTube and Twitch. This shift marks a departure from traditional entertainment models, as content creators find innovative ways to engage audiences and monetize their work. As influencer marketing continues to evolve, niche content creators find their footing, reshaping the landscape of entertainment consumption.
Podcasting Sphere
Podcasting evolves from a casual pastime into a robust and profitable industry. Platforms like The Joe Rogan Experience and The Daily exemplify this growth, attracting substantial investments and elevating production quality. Branded podcasts and network acquisitions contribute to the medium's professionalisation, highlighting its potential as both an entertainment and marketing platform.
Short-Form Content
The influence of TikTok and Instagram Reels extends beyond social media, emphasising the potency of short-form content. These platforms showcase that brief, engaging videos effectively capture audience attention. This trend isn't just limited to entertainment but has implications across various sectors, including music videos, news snippets, trailers, and even educational content.
The Metaverse
The metaverse represents a paradigm shift in virtual interactions, enabling users to engage with each other and digital elements in lifelike environments. Although still in early stages, its potential impact on gaming, social interactions, and entertainment is enormous. The global VR market is projected to soar to a staggering $62.1 billion by 2027, accompanied by a substantial rise in monthly active users, which reached a notable 606.4 million as of October 2023. This marks an impressive 10.4% surge from the previous recorded figure of 549 million in the last quarter of 2023, showcasing a rapid and robust growth trajectory in a relatively short span. As technology evolves, expect to see new dimensions of immersive experiences and social connections within these virtual realms.
Key Trends
The evolution of these trends reflects a significant shift in how entertainment is consumed, produced, and experienced. The interplay between technological advancements and evolving consumer preferences shapes a vibrant and diverse entertainment landscape.
